Cinema is the medium of the masses in India. India is the largest producer of full-length feature films. Over 1200 titles of three-hour duration are produced every year. They are exhibited through 13000 theaters and touring cinemas that draw a crowd of over 25 million people everyday. Now DVDs too carry these films to the privacy of homes. Hundreds of television channels and cable-operators depend on films and film-related software in their programming.

Yet, there is some awareness in recent years to use visual-media as an excellent pre-evangelism tool. There is a need to lead our people from this stage of awareness to the other progressive stages of comprehension, on to conviction and finally for dynamic action. Possibilities of a multi-media approach to evangelism with visual-media playing a vital role are to be explored and employed for plentiful harvest.